Training Tour: London

Training Tour: London

Advanced workshops on e-campaigning skills and digital leadership.
Topics Covered*
  • eCampaigning best practices
  • Split testing
  • Retaining supporters online
  1. Self-paced study (4-8 hours) in advance to fill gaps
  2. 1-day in-person workshops to apply the principles and practices

Participants pick three 1.5 hour scenario workshops. The fourth 1.5 hour workshop is a peer knowledge exchange.

Campaigners, communicators, digital practitioners, managers, etc.
£400/person (inc. lunch)
Restless Development offices (7 Wootton Street SE1 8TG), London
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eCampaigning Training Tour, London
09:00-09:15 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:15-09:30 Welcome and introduction: An quick overview of the day
09:30-11:00 Scenario Workshops A: eCampaigning Best Practices (DR): Focusing on converting new and existing supporters (via email and other channels) to participate.
11:00-11:15 Break
11:15-12:45 Scenario Workshops B: Split Testing (including Fundraising examples) (DR)
Focusing on split testing methods, possible tests, evaluating results and examples
12:45-13:45 Lunch
13:45-15:15 Scenario Workshops C: Retaining Online Supporters (DR): Focusing on keeping existing supporters engaged and re-activating lapsed supporters
15:15-15:30 Break

Peer Knowledge Exchange (Open Space) - Open to all ECFers

17:00-17:15 Wrap-up and good byes
17:30-??:?? Informal ECF dinner and drinks (open to all ECFers)
  • Duane Raymond (DR) of FairSay (ECF founder, former Oxfam) will be focusing on e-campaigning best practices, retaining online supporters and split testing.
Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Duane Raymond published Jul 25, 2014,