Training Tour: Zurich
Workshops to develop essential e-campaigning and e-fundraising skills
|eCampaigning Training Tour, Zurich
||Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
||Welcome and introduction: An quick overview of the day
||Scenario Workshops A
|Recruiting Supporters Online (DR)
||General principles of testing: Why testing matters (AS)
||Building an online strategy for your organisation (AF)
||Scenario Workshops B
|Retaining Online Supporters (DR)
||Data 101: Sampling, statistical significance, and experimental design (AS)
||Planning an online campaign in theory and practice (AF)
||Scenario Workshops C
|Split-testing case: Interesting experiments from the Obama campaign and other organizations (AS)
||Fundraising via eCampaigning (DR)
||Strategy cases: Ice Bucket Challenge, Greenpeace Lego-Campaign, Solidar FIFA-Campaign (AF)
Peer Knowledge Exchange (Open Space). Proposed topics include:
- Create a test plan (AS)
- Discuss how do get management buy-in (AF)
||Wrap-up and good byes
||KampaWeb Social and drinks (open to all ECFers)
- Amelia Showalter (AS) (former Obama 2012 analytics director) will be focusing on the email and web split testing which will include some crossover with digital fundraising.
- Andreas Freimüller (AF) of Kampaweb will be focusing on campaigning and e-campaigning best practices.
- Duane Raymond (DR) of FairSay (ECF founder, former Oxfam) will be focusing on e-campaigning best practices, retaining online supporters, e-campaigning models, and partially on the digital leadership and digital for senior managers.
The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.
This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at M.Obrien2@westminster.ac.uk