Training Tour: Zurich

Training Tour: Zurich

Workshops to develop essential e-campaigning and e-fundraising skills
Topics Covered*
  • Recruiting supporters online
  • Retaining supporters online
  • Email + web split testing
  • Email analysis and segmenting
  • Digital fundraising
  • eCampaigning models
  • eCampaigning best practices

* Depends on participant priorities.

Methodology
  1. Pre-training assessment quiz to identify skill and knowledge gaps
  2. Self-paced study (4-8 hours) in advance to fill those gaps
  3. 1-day in-person workshops to apply the principles and practices

Participants pick three 1.5 hour scenario workshops. The fourth 1.5 hour workshop is a peer knowledge exchange.

Who
Campaigners, communicators, digital practitioners, managers, etc.
Language
Mostly English
Cost
750 CHF/person
Where
Zurich, Switzerland
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Agenda

eCampaigning Training Tour, Zurich
09:00-09:15 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:15-09:30 Welcome and introduction: An quick overview of the day
09:30-11:00 Scenario Workshops A
Recruiting Supporters Online (DR) General principles of testing: Why testing matters (AS) Building an online strategy for your organisation (AF)
11:00-11:15 Break
11:15-12:45 Scenario Workshops B
Retaining Online Supporters (DR) Data 101: Sampling, statistical significance, and experimental design (AS) Planning an online campaign in theory and practice (AF)
12:45-13:45 Lunch
13:45-15:15 Scenario Workshops C
Split-testing case: Interesting experiments from the Obama campaign and other organizations (AS) Fundraising via eCampaigning (DR) Strategy cases: Ice Bucket Challenge, Greenpeace Lego-Campaign, Solidar FIFA-Campaign (AF)
15:15-15:30 Break
15:30-17:00

Peer Knowledge Exchange (Open Space). Proposed topics include:

  • Create a test plan (AS)
  • Discuss how do get management buy-in (AF)
17:00-17:15 Wrap-up and good byes
17:30-??:?? KampaWeb Social  and drinks (open to all ECFers)
Trainers
  • Amelia Showalter (AS) (former Obama 2012 analytics director) will be focusing on the email and web split testing which will include some crossover with digital fundraising.
  • Andreas Freimüller (AF) of Kampaweb will be focusing on campaigning and e-campaigning best practices.
  • Duane Raymond (DR) of FairSay (ECF founder, former Oxfam) will be focusing on e-campaigning best practices, retaining online supporters, e-campaigning models, and partially on the digital leadership and digital for senior managers.
Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at M.Obrien2@westminster.ac.uk

by Duane Raymond published Jul 25, 2014,