Training Tour: Zurich

Training Tour: Zurich

Workshops to develop essential e-campaigning and e-fundraising skills
Topics Covered*
  • Recruiting supporters online
  • Retaining supporters online
  • Email + web split testing
  • Email analysis and segmenting
  • Digital fundraising
  • eCampaigning models
  • eCampaigning best practices

* Depends on participant priorities.

  1. Pre-training assessment quiz to identify skill and knowledge gaps
  2. Self-paced study (4-8 hours) in advance to fill those gaps
  3. 1-day in-person workshops to apply the principles and practices

Participants pick three 1.5 hour scenario workshops. The fourth 1.5 hour workshop is a peer knowledge exchange.

Campaigners, communicators, digital practitioners, managers, etc.
Mostly English
750 CHF/person
Zurich, Switzerland
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eCampaigning Training Tour, Zurich
09:00-09:15 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:15-09:30 Welcome and introduction: An quick overview of the day
09:30-11:00 Scenario Workshops A
Recruiting Supporters Online (DR) General principles of testing: Why testing matters (AS) Building an online strategy for your organisation (AF)
11:00-11:15 Break
11:15-12:45 Scenario Workshops B
Retaining Online Supporters (DR) Data 101: Sampling, statistical significance, and experimental design (AS) Planning an online campaign in theory and practice (AF)
12:45-13:45 Lunch
13:45-15:15 Scenario Workshops C
Split-testing case: Interesting experiments from the Obama campaign and other organizations (AS) Fundraising via eCampaigning (DR) Strategy cases: Ice Bucket Challenge, Greenpeace Lego-Campaign, Solidar FIFA-Campaign (AF)
15:15-15:30 Break

Peer Knowledge Exchange (Open Space). Proposed topics include:

  • Create a test plan (AS)
  • Discuss how do get management buy-in (AF)
17:00-17:15 Wrap-up and good byes
17:30-??:?? KampaWeb Social  and drinks (open to all ECFers)
  • Amelia Showalter (AS) (former Obama 2012 analytics director) will be focusing on the email and web split testing which will include some crossover with digital fundraising.
  • Andreas Freimüller (AF) of Kampaweb will be focusing on campaigning and e-campaigning best practices.
  • Duane Raymond (DR) of FairSay (ECF founder, former Oxfam) will be focusing on e-campaigning best practices, retaining online supporters, e-campaigning models, and partially on the digital leadership and digital for senior managers.
Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Duane Raymond published Jul 25, 2014,