April 9 is Equal Pay Day to highlight that women still receive less pay for the same work. in 2013, the Zurich Women's Center (Zuercher Frauenzentrale) teamed up with a bank to capture the spontaneous response of men who received less than they selected when withdrawing from the bank machine.
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.