Knowledge

Case studies, articles and videos of expertise by practitioners
#NonAuMur Campaign Against Coastline Privatization in Senegal

#NonAuMur Campaign Against Coastline Privatization in Senegal

by Duane Raymond — last modified May 23, 2014 08:25 AM

How the youth in Dakar are mobilising to protect the capital city's coastline against privatization and land grabs

#NonAuMur Campaign Against Coastline Privatization in Senegal - Read More…

Challenges for digital leaders: perceptions and politics

Challenges for digital leaders: perceptions and politics

by Duane Raymond — last modified May 16, 2014 08:17 AM

Established organisations in all sectors are struggling with the integration of digital. Matt Wright (Shelter) explains the culture clash from both sides and offers suggestions for overcoming it.

Challenges for digital leaders: perceptions and politics - Read More…

Infographics for Campaigning and Fundraising

Infographics for Campaigning and Fundraising

by Duane Raymond — last modified May 13, 2014 11:01 AM

Graphic designer Lindsay Noble examines the current horizon of visualised data and storytelling, and focusses on what factors contribute to successful campaigning and fundraising infographics.

Infographics for Campaigning and Fundraising - Read More…

Crowdsourcing for NGOs: rearch findings

Crowdsourcing for NGOs: rearch findings

by Duane Raymond — last modified May 22, 2014 03:15 PM

How lightweight digital volunteering can support NGO campaigning and service delivery. General principles to consider and case studies.

Crowdsourcing for NGOs: rearch findings - Read More…

Crowdsourcing for NGOs: case studies

Crowdsourcing for NGOs: case studies

by Duane Raymond — last modified May 23, 2014 07:21 AM

Ed Maklouf shows how crowdsourcing mobile platform Gather is being use for advocacy and citizen science case studies, including in Guadalajara, Mexico for urban improvement.

Crowdsourcing for NGOs: case studies - Read More…

Digital risks and security for activists

Digital risks and security for activists

by Duane Raymond — last modified May 12, 2014 07:41 PM

Cases, tips, risks and a framework for when it’s safe to share information online

Digital risks and security for activists - Read More…

Digital fundraising via campaigning

Digital fundraising via campaigning

by Duane Raymond — last modified May 14, 2014 08:44 PM

Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).

Digital fundraising via campaigning - Read More…

Social media for organisational change

Social media for organisational change

by Duane Raymond — last modified May 12, 2014 03:43 PM

We hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?

Social media for organisational change - Read More…

Content isn't king, promotion is...

Content isn't king, promotion is...

by Duane Raymond — last modified May 12, 2014 10:54 AM

Rob Salmon or Torchbox share case studies for why promotion is essential even if you have great content.

Content isn't king, promotion is... - Read More…

Mobile app campaigns inspired by 'citizen science'

Mobile app campaigns inspired by 'citizen science'

by Duane Raymond — last modified May 12, 2014 10:15 AM

Inspiring examples of mobile crowdsourced data and research, and how the incentives and technology used can relate to non-profit campaigns.

Mobile app campaigns inspired by 'citizen science' - Read More…

Why we should all love forms

Why we should all love forms

by Duane Raymond — last modified May 12, 2014 09:53 AM

It's time for forms everywhere to be transformed from their beige filing cabinet mediocrity to entities that are more fun, more appealing and generally not a pain for people to fill in.

Why we should all love forms - Read More…

Craftivism: A spoonful of craft helps the activism go down

Craftivism: A spoonful of craft helps the activism go down

by Duane Raymond — last modified May 12, 2014 09:29 AM

We need to adopt some new activism tactics: craft such as hand embroidery can address some of the problems in traditional activism and should become a valued tool in the activism toolbox.

Craftivism: A spoonful of craft helps the activism go down - Read More…

Welcoming new supporters: how and why

Welcoming new supporters: how and why

by Duane Raymond — last modified May 12, 2014 09:23 AM

Make best use of welcome emails to warm up and retain your newly-acquired online leads.

Welcoming new supporters: how and why - Read More…

Winning YouTube: Learning from highly shared videos

Winning YouTube: Learning from highly shared videos

by Duane Raymond — last modified May 12, 2014 09:54 AM

There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.

Winning YouTube: Learning from highly shared videos - Read More…

Snowden 101: spying and civil society

Snowden 101: spying and civil society

by Duane Raymond — last modified May 22, 2014 12:11 PM

The breadth of government Internet and phone on all citizens has shocked the world and jolted citizens, companies and countries to take digital security more seriously. Here is an institution to the issues and what citizens and NGOs can do about it.

Snowden 101: spying and civil society - Read More…

From consumers to citizens: reclaiming identity

From consumers to citizens: reclaiming identity

by Duane Raymond — last modified May 16, 2014 11:47 AM

Jon Alexander outlines the importance of appealing to people as Citizens not just as Consumers and supporting evidence and trials.

From consumers to citizens: reclaiming identity - Read More…

Going mobile: How MSF increased digital giving by 91%

Going mobile: How MSF increased digital giving by 91%

by Duane Raymond — last modified May 13, 2014 11:18 AM

How not moving to a new database helped MSF to increase their income

Going mobile: How MSF increased digital giving by 91% - Read More…

Achieving the Arms Trade Treaty

Achieving the Arms Trade Treaty

by Duane Raymond — last modified May 22, 2014 09:27 PM

The UN Arms Trade Treaty was approved in 2013. But it was over a decade of work that made it possible. Anna Macdonald, the Head of the Arms Control Campaign, shares 10 lessons from 10 years.

Achieving the Arms Trade Treaty - Read More…

Social Labs Revolution: A new approach to solving complex challenges

Social Labs Revolution: A new approach to solving complex challenges

by Duane Raymond — last modified Apr 15, 2014 11:50 AM

Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.

Social Labs Revolution: A new approach to solving complex challenges - Read More…

Why #nomakeupselfie became popular and what charities can learn from it

Why #nomakeupselfie became popular and what charities can learn from it

by Fran Swaine — last modified Mar 24, 2014 04:19 PM

Mid March 2014 saw the emergence of the #nomakeupselfie, a trend where women began to post pictures of themselves without any make-up to their social platforms in a bid to raise awareness for cancer.

Why #nomakeupselfie became popular and what charities can learn from it - Read More…

Why did the Save the Children Syria video go viral?

Why did the Save the Children Syria video go viral?

by Richard Roaf — last modified Mar 12, 2014 11:23 PM

Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.

Why did the Save the Children Syria video go viral? - Read More…

'Click bait' headlines and how they perform

'Click bait' headlines and how they perform

by Duane Raymond — last modified May 23, 2014 07:01 AM

Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.

'Click bait' headlines and how they perform - Read More…

30+ Years of Protest Mapped

by Duane Raymond — last modified Sep 02, 2013 02:35 PM

Doctoral candidate John Beieler (Pennsylvania State University, USA) created a time-lapse visualisation of protests around the world since 1979.

30+ Years of Protest Mapped - Read More…

Naming Storms after Climate Change Deniers

Naming Storms after Climate Change Deniers

by Duane Raymond — last modified Aug 29, 2013 09:12 AM

350.org has released a humorous petition: to rename violent storms after policy makers who are climate change deniers and obstructionists.

Naming Storms after Climate Change Deniers - Read More…

Special Branch – super campaigners for UK woodlands

Special Branch – super campaigners for UK woodlands

by Kaye Brennan — last modified Apr 17, 2013 12:07 PM

Kaye Brennan explains how Woodland Trust is developing and supporting deeper relationships with key 'super campaigners'.

Special Branch – super campaigners for UK woodlands - Read More…

Why is digital leadership important for NGOs?

Why is digital leadership important for NGOs?

by Duane Raymond — last modified Apr 10, 2013 09:37 AM

These perspectives on digital leadership are from people experienced with working with NGOs to use digital networks and platforms to achieve their objectives and have an impact.

Why is digital leadership important for NGOs? - Read More…

What's the biggest obstacle to integrating campaigning and fundraising?

What's the biggest obstacle to integrating campaigning and fundraising?

by Duane Raymond — last modified Apr 09, 2013 07:38 AM

Participants of the 2013 eCampaigning Forum (ECF) reflect on what the obstacles are around NGOs integrating digital fundraising and campaigning.

What's the biggest obstacle to integrating campaigning and fundraising? - Read More…

What's your top tip for using data effectively?

What's your top tip for using data effectively?

by Duane Raymond — last modified Apr 09, 2013 07:35 AM

Participants of the 2013 eCampaigning Forum (ECF) share their top tips for using data effectively for e-campaigning.

What's your top tip for using data effectively? - Read More…

What's the best idea you've heard at ECF?

What's the best idea you've heard at ECF?

by Duane Raymond — last modified Apr 09, 2013 07:32 AM

Participants at the 2013 eCampaigning Forum (ECF) share the best ideas they heard at ECF 2013.

What's the best idea you've heard at ECF? - Read More…

What's the biggest missed opportunity for digital at your organisation?

What's the biggest missed opportunity for digital at your organisation?

by Duane Raymond — last modified Apr 09, 2013 07:35 AM

Participants at the 2013 eCampaigning Forum (ECF) reflect on the biggest missed digital opportunities at their organisations.

What's the biggest missed opportunity for digital at your organisation? - Read More…

What's going to be the 'Next Big Thing'?

What's going to be the 'Next Big Thing'?

by Duane Raymond — last modified Oct 02, 2013 06:01 AM

Predictions from participants of the 2013 eCampaigning Forum (ECF) of what the 'next big thing' will be in technology that can be used by NGOs.

What's going to be the 'Next Big Thing'? - Read More…

What would you do differently if you could repeat the last 5 years?

What would you do differently if you could repeat the last 5 years?

by Duane Raymond — last modified Jun 14, 2013 06:02 AM

Hindsight from participants of the 2013 eCampaigning Forum (ECF) on what they would do differently in their e-campaigning if they could repeat the last 5 years.

What would you do differently if you could repeat the last 5 years? - Read More…

What will e-campaigning look like in 10 years?

What will e-campaigning look like in 10 years?

by Duane Raymond — last modified Apr 09, 2013 07:36 AM

Predictions from participants of the 2013 eCampaigning Forum (ECF) of what digital campaigning will look like in 10 years.

What will e-campaigning look like in 10 years? - Read More…

Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign

Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign

by Duane Raymond — last modified Apr 11, 2013 01:55 PM

Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.

Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign - Read More…

Developing an International Digital Strategy

Developing an International Digital Strategy

by Duane Raymond — last modified Jun 13, 2013 06:28 PM

International NGOs (INGOs) face a challenge with their global digital strategy: do they centralise their approach or do they de-centralise?

Developing an International Digital Strategy - Read More…

How to fight corruption using the elections

How to fight corruption using the elections

by Duane Raymond — last modified May 13, 2014 09:18 AM

Here Eugenio Orsi explains how they implemented the campaign website for fighting corruption in Italy and how the campaign unfolded.

How to fight corruption using the elections - Read More…

How to Make a 7-minute Campaign Website

How to Make a 7-minute Campaign Website

by Duane Raymond — last modified Jun 13, 2013 06:27 PM

Ben and Ross from Hands Up demonstrate how to build a 7-minute campaign website with WordPress.

How to Make a 7-minute Campaign Website - Read More…

Steal these 10 e-campaigning ideas

Steal these 10 e-campaigning ideas

by Duane Raymond — last modified Apr 11, 2013 08:56 PM

Rachel of Engaging Networks challenges us with some ideas for how we could campaign differently and encourages us to steal the ideas.

Steal these 10 e-campaigning ideas - Read More…

Digital Censorship, Surveillance and Copyright

Digital Censorship, Surveillance and Copyright

by Duane Raymond — last modified Apr 11, 2013 09:23 PM

Digital campaigning is particularly venerable to censorship, surveillance and copyright law because of the network of Internet providers it relies on. Here Ruth from the Open Rights Group (ORG) outlines some of the issues all campaigners should be aware of and support.

Digital Censorship, Surveillance and Copyright - Read More…

No Dash For Gas: Taking on EDF

No Dash For Gas: Taking on EDF

by Duane Raymond — last modified Apr 09, 2013 11:34 AM

The No Dash for Gas campaign started by opposing the UK drive to build 40 new gas-fired power plans. Yet it was largely ignored until EDF decided to sue a group of activists who has shut down an EDF plant. They also face a criminal charge. This is their story as of March 2013.

No Dash For Gas: Taking on EDF - Read More…

Supporter re-activation and segmentation via email

Supporter re-activation and segmentation via email

by Duane Raymond — last modified Apr 15, 2013 03:40 PM

Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.

Supporter re-activation and segmentation via email - Read More…

Unions and campaigners: Time for an honest conversation

Unions and campaigners: Time for an honest conversation

by Duane Raymond — last modified Oct 24, 2013 10:15 AM

Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.

Unions and campaigners: Time for an honest conversation - Read More…

No More Page 3: How one person can launch a people powered movement

No More Page 3: How one person can launch a people powered movement

by Duane Raymond — last modified Apr 05, 2013 11:11 AM

Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.

No More Page 3: How one person can launch a people powered movement - Read More…

Tips for NGOs in Creating a Blogger Outreach Program

Tips for NGOs in Creating a Blogger Outreach Program

by Duane Raymond — last modified Apr 02, 2013 09:44 PM

Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.

Tips for NGOs in Creating a Blogger Outreach Program - Read More…

Lessons from a data-driven campaign (Obama 2012)

Lessons from a data-driven campaign (Obama 2012)

by Duane Raymond — last modified Jun 14, 2013 06:03 AM

The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.

Lessons from a data-driven campaign (Obama 2012) - Read More…

Integrating Digital Campaigning and Fundraising

Integrating Digital Campaigning and Fundraising

by Duane Raymond — last modified Apr 08, 2013 01:42 PM

Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.

Integrating Digital Campaigning and Fundraising - Read More…

The Power of Laughtivism

The Power of Laughtivism

by Duane Raymond — last modified Oct 02, 2013 06:01 AM

Examples how a funny message mocking a regime, created by a single person, can have a stronger effect a thousand-person protest.

The Power of Laughtivism - Read More…

Case Study: India Against Corruption

Case Study: India Against Corruption

by Duane Raymond — last modified May 23, 2014 11:47 AM

The India Against Corruption campaign achieved massive support in India in 2011. Here Sunil Agarwal shares how this happened and the challenges the campaign still faces.

Case Study: India Against Corruption - Read More…

Panel Questions/Comments & Answer

Panel Questions/Comments & Answer

by Caroline Puntis — last modified May 22, 2013 11:56 AM

The Activism vs. Slacktivism Debate Panel answer questions and respond to comments.

Panel Questions/Comments & Answer - Read More…

Balancing digital with non-digital activism

Balancing digital with non-digital activism

by Naomi McAuliffe — last modified May 22, 2013 11:56 AM

Naomi McAuliffe advocates that good activism requires a balanced approach and using the right technology, not just popular technology.

Balancing digital with non-digital activism - Read More…

The message matters, not the tools

The message matters, not the tools

by Eric Lee — last modified May 22, 2013 11:56 AM

Eric Lee says social media is like the horse that Paul Revere rode the night the American revolution began. Without a fast and robust horse, Revere could never have sparked the rebellion. What is remembered about that night is the message he carried.

The message matters, not the tools - Read More…

Good Activism and Bad Activism

Good Activism and Bad Activism

by David Babbs — last modified May 22, 2013 11:56 AM

David Babbs says good activism is coming together and achieving impact in the world and impact on people. Bad activism achieves neither. Tools are secondary.

Good Activism and Bad Activism - Read More…

Activism is disturbing the present in service of the future

Activism is disturbing the present in service of the future

by Sam Smith — last modified May 22, 2013 11:56 AM

Sam Smith looks forward into the future consequences of a couple of example online campaigns in the UK.

Activism is disturbing the present in service of the future - Read More…

Activists Use Any Tools At Hand

Activists Use Any Tools At Hand

by Paul Hilder — last modified May 22, 2013 11:56 AM

Paul Hilder argues that real activists use the tools available to them, and always have.

Activists Use Any Tools At Hand - Read More…

What does the evidence say about slacktivism?

What does the evidence say about slacktivism?

by Tom Steinberg — last modified May 22, 2013 11:56 AM

Tom Steinberg shares perspectives and research on what we really know and don't about e-campaigning based on academic research findings.

What does the evidence say about slacktivism? - Read More…

Is clicktivism hurting activism?

Is clicktivism hurting activism?

by Micah White — last modified Oct 02, 2013 06:00 AM

Micah White's (Contributing Editor, Adbusters) argues that clicktivism is hurting activism and merely a combination of marketing with computer science.

Is clicktivism hurting activism? - Read More…

Activism vs. Slacktivism Debate: Highlights and Reactions

Activism vs. Slacktivism Debate: Highlights and Reactions

by Caroline Puntis — last modified Oct 02, 2013 06:03 AM

The five-minute version of the Activism vs. Slacktivism Debate with panellist highlights and participant reactions.

Activism vs. Slacktivism Debate: Highlights and Reactions - Read More…

Exploring Open Data for Campaigning

Exploring Open Data for Campaigning

by Duane Raymond — last modified Mar 28, 2013 12:10 AM

Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.

Exploring Open Data for Campaigning - Read More…

Case Study: No Child Born to Die (Save the Children)

Case Study: No Child Born to Die (Save the Children)

by Duane Raymond — last modified Jun 14, 2013 06:04 AM

No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.

Case Study: No Child Born to Die (Save the Children) - Read More…

How to plan highly effective campaigns

How to plan highly effective campaigns

by Duane Raymond — last modified Apr 11, 2013 02:08 PM

Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.

How to plan highly effective campaigns - Read More…

Exit strategies from social media

by Michael Dettbarn, Oxfam Germany — last modified Aug 18, 2010 11:17 AM

So what happens when your campaign is over? Whether you've met your goals, or just choose to move on, what do you do with all those email addresses, fans and all that fabulous content? Michael Dettbarn summarises some of the key points of a discussion at this year's eCampaigning Forum meeting.

Exit strategies from social media - Read More…

Google Analytics – filters, workarounds and plugins

by Sam Knight, MSF UK — last modified Mar 23, 2014 10:55 PM

Google Analytics can offer all the geeky data goodness a campaigner could desire - the trick can be working out how best to use it. Sam Knight shares some tips and insights to help you.

Google Analytics – filters, workarounds and plugins - Read More…

What is the semantic web?

by Tom Allen — last modified Feb 24, 2013 01:36 AM

Combining and presenting information is a key aspect of campaigning, but your computer has no way of 'knowing' what kind of information it is dealing with. Tom Allen explains how common standards for categorising information online could revolutionise the way campaigners can engage with the issues they care about.

What is the semantic web? - Read More…

Risk in online campaigning

by Jon Worth — last modified Jun 13, 2013 06:28 PM

A key challenge for online campaigners is helping their organisations get a realistic understanding of the risks of using the internet to campaign. John Worth summarises some of the key points of a discussion at the 2010 eCampaigning Forum.

Risk in online campaigning - Read More…

How to write a great web brief

by Rachel Collinson — last modified Dec 17, 2013 01:31 PM

The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.

How to write a great web brief - Read More…

Unleashing the power of live broadcasting

by Rob Salmon, Torchbox — last modified May 13, 2014 09:19 AM

A camera, a laptop and an internet connection... and you can broadcast live to the world. Rob Salmon outlines some of the ways that individuals and organisations can use the new opportunities.

Unleashing the power of live broadcasting - Read More…

Involving beneficiaries in campaigning

by Lee Webster, CARE International — last modified Jun 02, 2010 03:31 PM

How can campaigners involve 'real people' in a campaign? Katie Turner and Lee Webster summarise the learning points from a discussion at the 2010 eCampaigning Forum about how technology can help, and ways to make sure involvement is effective and ethical.

Involving beneficiaries in campaigning - Read More…

A New Tool for an Old Art

by Duane Raymond — last modified Mar 27, 2013 04:19 PM

eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.

A New Tool for an Old Art - Read More…

Future gazing: online trends for campaigning organisations

by Andrew Davies — last modified Jun 14, 2013 06:01 AM

What are the key external trends which will affect the work of campaigning and advocacy organisations in the next three to five years?

Future gazing: online trends for campaigning organisations - Read More…

Making the most of video for human rights: some practical tips

by Denis McDermott, WITNESS — last modified Sep 15, 2008 09:32 PM

Video can be a very powerful tool for change, and cheaper and simpler technology means that creating video is far more accessible. Here are some tips on making sure that the video you produce has the greatest impact.

Making the most of video for human rights: some practical tips - Read More…

What's happening in campaigning and the Internet

by Duane Raymond — last modified Jun 14, 2013 06:04 AM

eCampaigning might not be new - I've been working in this field for nine years now - but the last two years have seen two important breakthroughs. More non-profits are moving into campaigning, and the Internet has gone mainstream.

What's happening in campaigning and the Internet - Read More…

Activism around an election: Australia 2007

by Oliver MacColl, GetUp (Australia) — last modified Feb 20, 2009 12:13 PM

GetUp forms part of the new generation of activist communities, including MoveOn in the US and Avaaz globally, which are making the most of new technologies to enable people to take action on a range of progressive issues. Here's how GetUp mobilised Australians in the run up to the 2007 General election.

Activism around an election: Australia 2007 - Read More…

Launching a campaign online: STAND UP for Tiny Lives

by Patrick Olszowski, Action Medical Research — last modified Sep 15, 2008 04:51 PM

AMR's STAND UP for Tiny Lives campaign has used the Internet to gather information and experiences from people affected by premature birth, as well as to recruit and mobilise campaign support.

Launching a campaign online: STAND UP for Tiny Lives - Read More…

Case study: reaching a new audience "I'm not disposable" chopsticks

by Fish Yu, Greenpeace China — last modified Mar 23, 2014 10:55 PM

The billions of pairs of disposable chopsticks thrown away each year in China provided an accessible way in to environmental issues for a new audience.

Case study: reaching a new audience "I'm not disposable" chopsticks - Read More…

Gathering campaign information online: Woods under Threat

by Ed Pomfret, Woodland Trust — last modified Jun 14, 2013 06:04 AM

Online interfaces and mapping tools have allowed supporters to feed in local knowledge of woods under threat and ancient trees, two of the Woodland Trust's campaigns.

Gathering campaign information online: Woods under Threat - Read More…

Using a social network site for campaigning

by Ben Clowney, Tearfund — last modified Nov 09, 2009 10:22 AM

Social network sites are among the most popular sites on the web. Here are some ideas about how to use applications, groups and fan pages on Facebook.com, one of the most popular, to promote your cause.

Using a social network site for campaigning - Read More…

Mind the gap - the most common campaigning mistakes

by Duane Raymond — last modified Jun 14, 2013 06:00 AM

I have been working with campaigners to help them make full and effective use of the Internet and new media (aka eCampaigning) since 2001. In that time it has exposed many gaps in how campaigning is managed which limit not only eCampaigning, but general campaigning effectiveness.

Mind the gap - the most common campaigning mistakes - Read More…

eCampaigning essentials

by Duane Raymond — last modified Mar 27, 2013 04:19 PM

eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, here are some tips on what’s essential for success.

eCampaigning essentials - Read More…

by Duane Raymond
Catch Up with ECF 2014
April 10 | 11 Oxford, UK

WHAT Annual forum of NGO experts
WHO campaigners, fundraisers, digital leaders, technologists
TAG #ECF2014

watch videos ⇒

event overview