Kaye Brennan explains how Woodland Trust is developing and supporting deeper relationships with key 'super campaigners'.
These perspectives on digital leadership are from people experienced with working with NGOs to use digital networks and platforms to achieve their objectives and have an impact.
Participants of the 2013 eCampaigning Forum (ECF) reflect on what the obstacles are around NGOs integrating digital fundraising and campaigning.
Participants of the 2013 eCampaigning Forum (ECF) share their top tips for using data effectively for e-campaigning.
Participants at the 2013 eCampaigning Forum (ECF) share the best ideas they heard at ECF 2013.
Participants at the 2013 eCampaigning Forum (ECF) reflect on the biggest missed digital opportunities at their organisations.
Predictions from participants of the 2013 eCampaigning Forum (ECF) of what the 'next big thing' will be in technology that can be used by NGOs.
Hindsight from participants of the 2013 eCampaigning Forum (ECF) on what they would do differently in their e-campaigning if they could repeat the last 5 years.
Predictions from participants of the 2013 eCampaigning Forum (ECF) of what digital campaigning will look like in 10 years.
Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.
International NGOs (INGOs) face a challenge with their global digital strategy: do they centralise their approach or do they de-centralise?
Here Eugenio Orsi explains how they implemented the campaign website for fighting corruption in Italy and how the campaign unfolded.
Ben and Ross from Hands Up demonstrate how to build a 7-minute campaign website with WordPress.
Rachel of Engaging Networks challenges us with some ideas for how we could campaign differently and encourages us to steal the ideas.
Digital campaigning is particularly venerable to censorship, surveillance and copyright law because of the network of Internet providers it relies on. Here Ruth from the Open Rights Group (ORG) outlines some of the issues all campaigners should be aware of and support.
The No Dash for Gas campaign started by opposing the UK drive to build 40 new gas-fired power plans. Yet it was largely ignored until EDF decided to sue a group of activists who has shut down an EDF plant. They also face a criminal charge. This is their story as of March 2013.
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.
Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.
Examples how a funny message mocking a regime, created by a single person, can have a stronger effect a thousand-person protest.
The Activism vs. Slacktivism Debate Panel answer questions and respond to comments.
Naomi McAuliffe advocates that good activism requires a balanced approach and using the right technology, not just popular technology.
Eric Lee says social media is like the horse that Paul Revere rode the night the American revolution began. Without a fast and robust horse, Revere could never have sparked the rebellion. What is remembered about that night is the message he carried.
David Babbs says good activism is coming together and achieving impact in the world and impact on people. Bad activism achieves neither. Tools are secondary.
Sam Smith looks forward into the future consequences of a couple of example online campaigns in the UK.
Paul Hilder argues that real activists use the tools available to them, and always have.
Tom Steinberg shares perspectives and research on what we really know and don't about e-campaigning based on academic research findings.
Micah White's (Contributing Editor, Adbusters) argues that clicktivism is hurting activism and merely a combination of marketing with computer science.
The five-minute version of the Activism vs. Slacktivism Debate with panellist highlights and participant reactions.
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
So what happens when your campaign is over? Whether you've met your goals, or just choose to move on, what do you do with all those email addresses, fans and all that fabulous content? Michael Dettbarn summarises some of the key points of a discussion at this year's eCampaigning Forum meeting.
Google Analytics can offer all the geeky data goodness a campaigner could desire - the trick can be working out how best to use it. Sam Knight shares some tips and insights to help you.
Combining and presenting information is a key aspect of campaigning, but your computer has no way of 'knowing' what kind of information it is dealing with. Tom Allen explains how common standards for categorising information online could revolutionise the way campaigners can engage with the issues they care about.
A key challenge for online campaigners is helping their organisations get a realistic understanding of the risks of using the internet to campaign. John Worth summarises some of the key points of a discussion at the 2010 eCampaigning Forum.
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
A camera, a laptop and an internet connection... and you can broadcast live to the world. Rob Salmon outlines some of the ways that individuals and organisations can use the new opportunities.
How can campaigners involve 'real people' in a campaign? Katie Turner and Lee Webster summarise the learning points from a discussion at the 2010 eCampaigning Forum about how technology can help, and ways to make sure involvement is effective and ethical.
eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.
What are the key external trends which will affect the work of campaigning and advocacy organisations in the next three to five years?
Video can be a very powerful tool for change, and cheaper and simpler technology means that creating video is far more accessible. Here are some tips on making sure that the video you produce has the greatest impact.
eCampaigning might not be new - I've been working in this field for nine years now - but the last two years have seen two important breakthroughs. More non-profits are moving into campaigning, and the Internet has gone mainstream.
GetUp forms part of the new generation of activist communities, including MoveOn in the US and Avaaz globally, which are making the most of new technologies to enable people to take action on a range of progressive issues. Here's how GetUp mobilised Australians in the run up to the 2007 General election.
AMR's STAND UP for Tiny Lives campaign has used the Internet to gather information and experiences from people affected by premature birth, as well as to recruit and mobilise campaign support.
The billions of pairs of disposable chopsticks thrown away each year in China provided an accessible way in to environmental issues for a new audience.
Online interfaces and mapping tools have allowed supporters to feed in local knowledge of woods under threat and ancient trees, two of the Woodland Trust's campaigns.
Social network sites are among the most popular sites on the web. Here are some ideas about how to use applications, groups and fan pages on Facebook.com, one of the most popular, to promote your cause.
I have been working with campaigners to help them make full and effective use of the Internet and new media (aka eCampaigning) since 2001. In that time it has exposed many gaps in how campaigning is managed which limit not only eCampaigning, but general campaigning effectiveness.