Growth moments and sustaining growth

Ben Brandzel outlines what drives eCampaigning growth and how can it be sustained.


He uses cases from MoveOn about growth moments, principles for growth and how to sustain it.

Ben Brandzel has been involved in many of the major new advocacy initiatives that blend online and traditional strategies. These include:

and in the 2008 US Presidential elections the John Edwards campaign for the Democratic nomination for US President and the Barak Obama's Campaign for US President.

by Duane Raymond published Apr 10, 2008,
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