eCampaigning Tool Benefits Guide
Most tools list their features and benefits without clarifying what those mean in practice. We hate that. So this benefits guide will cut through the bullet points to help you understand what the benefits mean in practice. You'll also want to consult the Feature Guide for what the features mean in practice.
Integrated Best Practices
| What: | eCampaigning Best Practices are an extensive range of techniques and considerations for getting the best results for your campaign objectives using a variety of technology. For the eCampaigning Tool, this means email and the web. Most advocacy tools only allow basic actions with limited flexibility and thus prevent some best practices from being used. These include:
|
|---|---|
| Why: | Campaigning issues are too important to accept limits that reduce your effectiveness. At present, only the organisation who develop their own tools have the possibility to discover and use the latest best practices. In the right hands, the eCampaigning Tool provides the ability to discover and use the latest best practices without the risks of developing a tool in-house or the compromises of hiring a services that limits you. |
Comprehensive Documentation and Help
| What: | Usage guides for each different role: editors, system administrators and developers so that each can get the most out of the tool quickly and easily. Furthermore, help links within the tool allow quick explanation of the options and links to the specific areas within the guides where they can learn more. Each of these help systems is editable by users so that it is constantly improving over time. Finally the eCampaigning Tool discussion list is there for when your questions aren't answered by the documentation and will be fed back into improving it. |
|---|---|
| Why: | The task of learning a new tool, configuring it, knowing the implications of each option and making the most of them in addition to the knowledge required for campaigning online is a big effort. If that can be made easier thought comprehensive documentation, then it means more effective campaigning. |
Build on top of a Mature Content Management System (CMS)
| What: | The functions of an advocacy tool are really the combination of a range of other common functions in ways that make it setting up and managing actions easier. These common functions are built into Plone - a mature content management system - and are constantly tested and improved. |
|---|---|
| Why: | By building an advocacy tool on top of Plone it allows eCampaigning Tool advances to focus on making advocacy easy yet powerful, all while the underlying functions also gets better. |
