How can you use social media around a photo opportunity, stunt or event to increase your reach and engage your supporters? Tips and advice from the eCampaigning Forum list, plus a short case study from the Move Your Money campaign.
Pre-filling your supporter's key details into an action or donation form can massively increase response rates, but can you manage this and protect supporter data?
Invisible Children's StopKony campaign triggered the eCampaigning Forum's hottest debate yet, both in terms of numbers, and of passion. Below are just a selection of the insightful and interesting comments made during the ECF email discussion, plus links to online commentary.
If you're working on a truly local issue, or a national campaign that plays out at a local level, councils could be the right target for your actions.
Personality is supposed to be a 'good thing' on twitter, but whose? Where you have several staff/volunteers tweeting from an organisational account, do you explain who is 'talking'?
A resounding (but qualified) yes, from agency, developer and client perspectives, with some more tips on making your Request for Proposals as effective as possible (and some extended car metaphors).
Does following 'unimportant' individuals undermine your organisation's image on Twitter? Plenty of arguments why not from eCampaigning Forum list members.
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
If you have UK postcode data for your actions, how can you display supporter actions on a map?
How do you deal with the persistent attacker on your facebook page? ECFers shared some tips and experiences.
A sudden high profile in the media could be great for your cause... but not if your website collapses under the strain.
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise?
Turning dry statistical facts into something that spurs people to act is a key campaigning challenge. Thematic maps can be a useful tool to convey complex data in a way that is easy to grasp.
In the UK, copyright law can be a real dampener on campaign creativity, making parody and humour legally risky.
Summaries of some of this month's hot topics on the eCampaigning Forum email list. Separate articles to come on campaigner development strategies, Copyright law and campaigning, and a campaigning reading list.
A summary of just some of the most interesting conversations (really, it's been a chatty month!) from the eCampaigning Forum email list, June 2011.
Hot topics from the eCampaigning Forum email list, May 2011.
ECF list hot topics – April 2011. The busiest discussion this month was about time management tools – make the most of your time and catch up on list discussions you might have missed...
ECF list hot topics - March 2011. A busy month, with the eCampaigning Forum itself right in the middle of it. Here are a few of the gems you might have missed if you haven't kept up with your bulging ECF email folder. (You have a folder, right?)
ECF List Hot Topics - February 2011: catch up on the 'clicktivism' debate, tools and services for online collaboration, environmentally-friendly printers, the wibya toolbar and photo petitions.