Jan 2011 Edition
Highlights of 2010... coming up in 2011
It may be a while since you first signed up to the FairSay newsletter (on [date], via [source]). I'm afraid this is the first newsletter I've sent, so you could be forgiven for having forgotten all about it! Apologies.
From now on, the FairSay newsletter will aim to help keep you up to date with e-campaigning, linking you into current trends, discussions and activities happening in the FairSay and wider e-campaigning communities.
If you have feedback, or ideas of things you want to hear more about, let me know simply by replying to this email. And you can of course stop the emails at any time, using the 'unsubscribe' link below.
PS - Wondering why this email newsletter looks different to most? Find out why.
This year's eCampaigning Forum event, on 22-23 March in Oxford, UK, will bring together e-campaigning practitioners (campaigners, digital professionals, campaigning managers, campaigning suppliers) from around the world to learn best and innovative practices through sharing with peers.
In case you missed them the first time around, here are some of the most popular articles and FairSay blog posts of 2010.
- Hype vs. Reality: What digital channels are the most effective in 2010?
- Gladwell: Why the revolution will not be tweeted
- How to write a great web brief
- How is public perception influenced?
- How to eCampaign like Obama
...and 2011 has already seen vibrant discussions on the eCampaigning Forum list. We'll be summarising these in future newsletters.
Are you are lucky enough to have unspent budget and your financial year is ending soon? Here are a few ideas for using this budget to benefit your activities in the next financial year.
FairSay's impact in 2010 included:
- Helping 2010 eCampaigning Forum participants learn best practices from each other
- Enabling organisations to benchmark their performance via the 2009 and 2010 eCampaigning Review
- Supporting the 1GOAL Campaign to attract more than 500,000 new online supporters in 2 months
- Saving Save the Children UK £4,000/month by project managing the website migration to cheaper and more flexible hosting
- Helping Macmillan Cancer Care retain new online supporters with an eCampaigning Performance Review
- Increasing Action Aid UK's online campaigner recruitment to improve their use of Advocacy Online e-activist tool in their campaigning
Brie Rogers Lowery has joined FairSay. She has some excellent e-campaigning experience having worked in GetUp in Australia and the recent 1GOAL Campaign. She will be working to help expand FairSay's delivery of essential e-campaigning services including training, events, support, advice and mentoring. She brings experience with online campaign fundraising as well as strong design experience and organising skills. If you'd like to talk about benefiting from Brie's experience, email her at firstname.lastname@example.org or follow her tweets.
Jess Day has been working on FairSay projects for a numbers of years including the eCampaigning Forum event, the eCampaigning Review, eCampaigning Resource Pack and more. In 2011 she'll continue on these as well as curate the eCampaigning Forum list archives and ensure this newsletter goes out regularly. Jess is available for freelance work doing qualitative e-campaigning reviews, event organising/facilitation, editing, etc. Contact her at email@example.com or follow her tweets.