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Exploring the art and science of campaigning and e-campaigning

How to make the most of Campaigning Forum events

by Duane Raymond — last modified Feb 23, 2017 05:25 PM

For those of you returning, interested (or even sceptical) in joining the 2017 Campaigning Forum, there are tangible ways you can plan to get the most out of participating regardless of whether it is your first time or your 15th. Here is what you can do to make ECF events work for your needs every time.

How to make the most of Campaigning Forum events - Read More…

How I (and my staff) benefited from the e-campaigning forum

by Alison Goldsworthy — last modified Feb 23, 2017 05:18 PM

"When staff went to their first event they’d come back awed by what others were doing, anxious but determined to try things out. From the second event they’d come back comfortable they understood their job. At event three they would be presenting, proud, full of confidence and at the cutting edge of the sector. "

How I (and my staff) benefited from the e-campaigning forum - Read More…

Are NGO campaigners thinking too small?

by Duane Raymond — last modified Jan 06, 2015 01:59 PM

NGO campaigners often aim for and achieve small gains: law changes, corporate commitments, etc. Meanwhile the union movement has a credible claim to having 'created the middle class' and improved work for most of humanity.

Are NGO campaigners thinking too small? - Read More…

The ethics of photography

by Esther Freeman — last modified Dec 16, 2014 01:48 PM

A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.

The ethics of photography - Read More…

HTML email comes of age

by Rachel Collinson — last modified Apr 22, 2013 07:24 AM

Plain-text email enthusiast Rachel Collinson explains why she thinks html email might finally be worth the trouble.

HTML email comes of age - Read More…

Making joint campaigns work online

by Nikki Whiteman — last modified Oct 01, 2015 01:17 PM

Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.

Making joint campaigns work online - Read More…

Talking digital, acting local

by Hugh Mouser — last modified Feb 23, 2013 01:10 PM

Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.

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Getting staff engaged with a campaign

by Lotte Deckers Dowber — last modified Feb 23, 2013 01:10 PM

You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.

Getting staff engaged with a campaign - Read More…

Targeting tweeting MPs

by Jana Mills — last modified Jun 14, 2013 06:04 AM

Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.

Targeting tweeting MPs - Read More…

Reactivating inactive supporters

by Duane Raymond — last modified Oct 24, 2013 07:37 PM

In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supporters, usually from 70% to 90%. But it doesn't have to be this way.

Reactivating inactive supporters - Read More…

The integration imperative: Tiananmen mothers case study

by Ben Brandzel — last modified Dec 09, 2014 11:20 AM

Ben Brandzel explains how integrating communications with 'donors' and 'activists' can pay off, with a case study of Amnesty UK's 'Tiananmen mothers' campaign.

The integration imperative: Tiananmen mothers case study - Read More…

Making the most of Facebook insights

by Charlotte Slayford — last modified Jun 13, 2013 02:27 PM

Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.

Making the most of Facebook insights - Read More…

Joining a conversation on twitter

by Jamie Woolley — last modified Oct 24, 2013 07:40 PM

Jamie Woolley shares learning from Greenpeace UK's experience joining in online discussions of UK TV programmes.

Joining a conversation on twitter - Read More…

Using facebook for a live Q and A session

by Abigail MacDougall — last modified Dec 09, 2014 11:20 AM

Abigail MacDougall explains how Time to Change used facebook to foster discussion on tackling the stigma and discrimination faced by people with mental illness.

Using facebook for a live Q and A session - Read More…

Using a Google+ hangout for an online press conference

by Alison Reynolds — last modified Jun 13, 2013 06:29 PM

Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.

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WordPress v Joomla v Drupal: who's your dream date?

by Rachel Collinson — last modified Feb 23, 2015 01:33 PM

Looking for Open Source Content Management System romance? Rechord's Rachel Collinson looks at the line up.

WordPress v Joomla v Drupal: who's your dream date? - Read More…

An e-campaigning reading list

by Mark Parker — last modified Apr 11, 2013 12:09 PM

What should read to help my thinking on great campaigning? Here are some suggestions...

An e-campaigning reading list - Read More…

Greenpeace vs. VW

Greenpeace vs. VW

by Duane Raymond — last modified Jun 14, 2013 06:02 AM

Greenpeace's VW Dark Side campaign has quickly attracted large number of supporters. So what makes this one work where others struggle?

Greenpeace vs. VW - Read More…

Clicktivism - will we acknowledge its impact?

by Brie Rogers Lowery — last modified Feb 23, 2013 04:44 PM

With the increasing debate around the value of online activism and e-campaigning, Brie Rogers Lowery writes in response to a talk on 'Clicktivism' at the 6 Billion Ways event this weekend and the apparent need to down-play the role of the internet in activism

Clicktivism - will we acknowledge its impact? - Read More…

Hype vs. Reality: What digital channels are the most effective in 2010?

Hype vs. Reality: What digital channels are the most effective in 2010?

by Duane Raymond — last modified Mar 27, 2013 04:19 PM

There is a lot of hype around new digital channels, but little evidence is published to back this up. So I will. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.

Hype vs. Reality: What digital channels are the most effective in 2010? - Read More…

Gladwell: Why the revolution will not be tweeted

Gladwell: Why the revolution will not be tweeted

by Duane Raymond — last modified Apr 07, 2013 06:53 PM

Author Malcolm Gladwell provides a thought-provoking critique of social media activism, contrasting its strengths and weaknesses vs. traditional activism. In doing so, he suggests some priorities for achieving systemic change vs. marginal change.

Gladwell: Why the revolution will not be tweeted - Read More…

eCampaigning in a leaderless world

eCampaigning in a leaderless world

by Liam Barrington-Bush — last modified Oct 08, 2015 05:00 AM

Though people have managed to self-organise throughout human history – we are at a moment where the fusion of of self-organisation, with ever-expanding social technology, is creating spaces that no longer require the type of 'leadership' we've become so used to... So what does this mean for traditional campaigning organisations?

eCampaigning in a leaderless world - Read More…

eCampaigning Models: Email-to-Action

by Duane Raymond — last modified Mar 27, 2013 04:19 PM

What do Oxfam, the Obama Campaign and Greenpeace have in common? They all use(d) the email-to-action e-campaigning model as a major part of their campaigning activities online.

eCampaigning Models: Email-to-Action - Read More…

How is public perception influenced?

How is public perception influenced?

by Duane Raymond — last modified Mar 27, 2013 04:19 PM

The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns?

How is public perception influenced? - Read More…

How to eCampaign like Obama

by Duane Raymond — last modified Jun 23, 2015 11:00 AM

In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.

How to eCampaign like Obama - Read More…

How to Campaign like Obama

by Duane Raymond — last modified Apr 09, 2013 03:04 PM

Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.

How to Campaign like Obama - Read More…

Split-Testing: Are yours statistically valid?

Split-Testing: Are yours statistically valid?

by Duane Raymond — last modified Jul 31, 2014 08:34 AM

Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.

Split-Testing: Are yours statistically valid? - Read More…

Benchmarking: What is it?

Benchmarking: What is it?

by Duane Raymond — last modified Mar 29, 2016 10:08 PM

Benchmarking is comparing similar activities. Yet many confuse it with evaluating. Here I hope to clarify it before the 2009 eCampaigning Review is launched on 13 Oct 2009.

Benchmarking: What is it? - Read More…

64ForSuu.org: Launching a New Campaign in 6 Days

64ForSuu.org: Launching a New Campaign in 6 Days

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.

64ForSuu.org: Launching a New Campaign in 6 Days - Read More…

Funding eCampaigning in Kenya

by Duane Raymond — last modified Dec 06, 2013 07:46 AM

Tonee Ndungu shared with the 2009 eCampaigning Forum how he and his team are engaging and educating youth in Kenya. Now he is back in Kenya and asked for advice to get funding to continue the work - and Patrick of Action Medical Research took up his call and 19 hours later...

Funding eCampaigning in Kenya - Read More…

What will help YOU through 2009?

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

Recession. Budget cuts. Redundancies. I'm hearing about lots of turmoil in campaigning organisations. The irony of the times is that the worse the economy gets the MORE campaigning is needed. So with all that is going on, what e-campaigning support do YOU need in 2009?

What will help YOU through 2009? - Read More…

Planning for Success: Change.gov

by Duane Raymond — last modified Apr 09, 2013 03:06 PM

Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.

Planning for Success: Change.gov - Read More…

Obama's Win and the Power of Networking

by Duane Raymond — last modified Apr 09, 2013 03:04 PM

Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking.

Obama's Win and the Power of Networking - Read More…

Donating IS a campaigning action

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action.

Donating IS a campaigning action - Read More…

In My Name launch

by Duane Raymond — last modified Jun 14, 2013 06:01 AM

In My Name is a new global public campaign by GCAP leading up the the annual "Stand Up Speak Out" day of action to end poverty.

In My Name launch - Read More…

eCampaigning training series launched

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

The long awaited eCampaigning training series is finally here. From what I can tell, it is the most comprehensive eCampaigning training series anywhere.

eCampaigning training series launched - Read More…

Behind the scenes of the redesign

by Duane Raymond — last modified Apr 11, 2013 11:43 AM

I have just launched FairSay re-designed website. In doing so, I tried to apply all the relevant e-campaigning best practices and thought others (you) might be interested in what went on behind the scenes.

Behind the scenes of the redesign - Read More…

A privacy statement in video

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!

A privacy statement in video - Read More…

Top Four Essentials of eCampaigning

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.

Top Four Essentials of eCampaigning - Read More…

Key Campaigning Gaps in 2006 (Part 3)

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

Campaigning Review Part III: Working regularly with a number of major campaigning organisations and coalitions means I get to see which issues arise again and again. Here are the campaigning gaps for 2006 - although many have existed for years. Maybe by pointing them out, improvements can be made and I can make a new list for 2007 :-)

Key Campaigning Gaps in 2006 (Part 3) - Read More…

Significant Events in 2006 (Part 2)

by Duane Raymond — last modified Mar 27, 2013 04:20 PM

Campaigning Review Part II: Planned and unplanned events in 2006 kept campaigners busy. The implications of some 2006 events will also continue to keep campaigners busy for 2007. This is a look back at what relevant events happened in 2006 that campaigners can learn from or just reminisce about.

Significant Events in 2006 (Part 2) - Read More…

Significant Trends in 2006 (Part 1)

by Duane Raymond — last modified Jun 13, 2013 02:27 PM

Campaigning Review Part I: Two significant milestones were achieved in 2006: the campaigning space became more crowded and the Internet became mainstream. This has implications for anyone campaigning online or offline, so 2007 should be an interesting year.

Significant Trends in 2006 (Part 1) - Read More…

by Admin published Feb 23, 2013,
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