For those of you returning, interested (or even sceptical) in joining the 2017 Campaigning Forum, there are tangible ways you can plan to get the most out of participating regardless of whether it is your first time or your 15th. Here is what you can do to make ECF events work for your needs every time.
"When staff went to their first event they’d come back awed by what others were doing, anxious but determined to try things out. From the second event they’d come back comfortable they understood their job. At event three they would be presenting, proud, full of confidence and at the cutting edge of the sector. "
NGO campaigners often aim for and achieve small gains: law changes, corporate commitments, etc. Meanwhile the union movement has a credible claim to having 'created the middle class' and improved work for most of humanity.
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Plain-text email enthusiast Rachel Collinson explains why she thinks html email might finally be worth the trouble.
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.
You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supporters, usually from 70% to 90%. But it doesn't have to be this way.
Ben Brandzel explains how integrating communications with 'donors' and 'activists' can pay off, with a case study of Amnesty UK's 'Tiananmen mothers' campaign.
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.
Jamie Woolley shares learning from Greenpeace UK's experience joining in online discussions of UK TV programmes.
Abigail MacDougall explains how Time to Change used facebook to foster discussion on tackling the stigma and discrimination faced by people with mental illness.
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Looking for Open Source Content Management System romance? Rechord's Rachel Collinson looks at the line up.
What should read to help my thinking on great campaigning? Here are some suggestions...
Greenpeace's VW Dark Side campaign has quickly attracted large number of supporters. So what makes this one work where others struggle?
With the increasing debate around the value of online activism and e-campaigning, Brie Rogers Lowery writes in response to a talk on 'Clicktivism' at the 6 Billion Ways event this weekend and the apparent need to down-play the role of the internet in activism
There is a lot of hype around new digital channels, but little evidence is published to back this up. So I will. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared.
Author Malcolm Gladwell provides a thought-provoking critique of social media activism, contrasting its strengths and weaknesses vs. traditional activism. In doing so, he suggests some priorities for achieving systemic change vs. marginal change.
Though people have managed to self-organise throughout human history – we are at a moment where the fusion of of self-organisation, with ever-expanding social technology, is creating spaces that no longer require the type of 'leadership' we've become so used to... So what does this mean for traditional campaigning organisations?
What do Oxfam, the Obama Campaign and Greenpeace have in common? They all use(d) the email-to-action e-campaigning model as a major part of their campaigning activities online.
The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns?
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.
Benchmarking is comparing similar activities. Yet many confuse it with evaluating. Here I hope to clarify it before the 2009 eCampaigning Review is launched on 13 Oct 2009.
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Tonee Ndungu shared with the 2009 eCampaigning Forum how he and his team are engaging and educating youth in Kenya. Now he is back in Kenya and asked for advice to get funding to continue the work - and Patrick of Action Medical Research took up his call and 19 hours later...
Recession. Budget cuts. Redundancies. I'm hearing about lots of turmoil in campaigning organisations. The irony of the times is that the worse the economy gets the MORE campaigning is needed. So with all that is going on, what e-campaigning support do YOU need in 2009?
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking.
The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action.
In My Name is a new global public campaign by GCAP leading up the the annual "Stand Up Speak Out" day of action to end poverty.
The long awaited eCampaigning training series is finally here. From what I can tell, it is the most comprehensive eCampaigning training series anywhere.
I have just launched FairSay re-designed website. In doing so, I tried to apply all the relevant e-campaigning best practices and thought others (you) might be interested in what went on behind the scenes.
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.
Campaigning Review Part III: Working regularly with a number of major campaigning organisations and coalitions means I get to see which issues arise again and again. Here are the campaigning gaps for 2006 - although many have existed for years. Maybe by pointing them out, improvements can be made and I can make a new list for 2007 :-)
Campaigning Review Part II: Planned and unplanned events in 2006 kept campaigners busy. The implications of some 2006 events will also continue to keep campaigners busy for 2007. This is a look back at what relevant events happened in 2006 that campaigners can learn from or just reminisce about.
Campaigning Review Part I: Two significant milestones were achieved in 2006: the campaigning space became more crowded and the Internet became mainstream. This has implications for anyone campaigning online or offline, so 2007 should be an interesting year.