Campaigning Forum 2017

Campaigning. Fundraising. Volunteering. Leadership. Media. Digital. Where thought leaders come to learn.

At the Campaigning Forum, you set your agenda and we help you find others who share it. Speakers and panels are there to provoke thought. Result: you learn more and connect with more people. This is the way events should be.

Theme: Campaigning against the current

2016 has seen a dramatic change in tone in countries around the world as political leaders are elected who may undermine decades of progress. One analysis of this is that growing numbers of people have been left behind and are expressing their frustration via the ballet box. Most campaigning groups have also be content to engage those already converted to their causes. This needs to change. At the 2017 Campaigning Forum we'll be exploring how to get better at engaging the rest!

Who should come?

21st campaigning is increasingly shown to be successful not because a team of campaign experts run it, but by project teams with diverse expertise, often campaigners, fundraisers, volunteer managers, media officers, policy experts, digital experts/innovators and beyond. The Campaigning Forum is one of the few events that brings this mix of people together to connect, share and learn from each other on how to influence change.

The Campaigning Forum runs on ‘Chatham House Rules’ (= nothing is attributed without permission) so everybody can freely talk about their failures and successes.

If there is a topic you’re itching to learn about or to share, come along and suggest the session. The Campaigning Forum is the place to find others who share your interests.

Draft Agenda

Mon Mar 20

Digital Leadership Forum (DLF) Day One + Trainings

09:00-17:30
London

DLF Day 1: Digital Leadership Forum led by Branislava Milosevic

Trainings

19:30 Dinner: Kick-start connections and conversations with workshop/training participants (Location TBC)

Tue MAR 21

Digital Leadership Forum Day Two + Trainings

09:00-17:30
London

DLF Day 2: Digital Leadership Forum led by Branislava Milosevic

Trainings

18:00-19:30

'Open Space Leadership' briefing

This informal pre-dinner session will offer the chance to get the ball rolling and start to gather ideas and proposals for Open Space sessions. Join us to:
  • share ideas and tips on successful Open Space groups
  • review the potential agenda topics and themes that emerge from the participant questionnaires with a fun topic-sorting exercise
  • help start to shape the Campaigning Forum agenda, working in groups to start developing session proposals.
Open to all, though a working knowledge of Open Space methodology will be assumed.
19:30-20:30 Dinner: Kick-start connections and conversations with Campaigning Forum participants (Keble College dining room)
21:00+ Connect to kick-start connections and conversations (Keble College pub)

Wed Mar 22
Oxford

Campaigning Forum 2017 Day One

Sponsored by
Engaging Networks Care2 campaignfilm More Onion
Time Summary
07:30 A morning walk or run for early risers in beautiful Oxford or Oxford University Parks. Meet at Keble College main reception
08:00 Participants in on-site accommodation: Breakfast & registration & discussion (dining room)
08:45 Participants in off-site accommodation: registration, coffee/tea, informal discussions
09:00 Welcome, introduction and agenda review (Room: Arco)
09:15

Warm-up activities and speed networking

10:00

Introduction to Open Space

10:15 Open Space Knowledge Exchange A
11.15 Coffee/tea break
11:45

Plenary speaker (Room: O'Reilly Theatre)

12:30 Lunch (dining room)
13:30 Peer Presentations
  • VR and storytelling - theory and practice Pete Speller, Greenpeace International and Mary Matheson, Macondo Films
  • From auto-pilot to attack formation (when sleeping citizens wake up)
  • Robin Paoli, Bibliosol International
  • What the Sydney Opera House can teach us about supporter journeys and engaging audiences Glyn Thomas and Amber MacIntyre
  • Engaging people with differing views: practising difficult conversations- workshop  Delyth Jewell, Citizens Advice (NB This session will run through to 15.30, and will be repeated on Day 2)
  • Could your name go here? More speakers to be added as participants come forward.
14:20 Open Space knowledge exchange B
15:30 Coffee/tea break
16:00 Skills marketplace
17:00 Ignite talks (7 minutes each):
  • Fake news, alt facts, and the backfire effect: The science of changing someone's mind Brian Fitzgerald, Dancing Fox
  • Upstream campaigning; striking the right tone & activating the right people for your advocacy targets Chris Gee, WWF UK
  • Activism needs introverts Sarah Corbett, Craftivist Collective
  • Helping supporters help themselves with simple digital tools Adam Gillett, Which?
  • #Switchthestick Natalie Fee, City to Sea
  • A fun way to break silos and unite teams Rachel Collinson, Donor Whisperer
  • Activists not parrots: why there’s no such thing as a social media campaign Julius Honnor and Laura Robertson, Contentious

Care2 Impact Awards winner presentation.

18:30 Speed Pitching & Apero
Service providers and consultants tell you what they offer, answer your questions and/or take your feedback. 5 minutes per table then rotate. Free drinks (wine, beer, soft drinks)
  1. Engaging Networks
  2. Care2, Rhiannan Sullivan
  3. more onion, Florian Engel and Claire Donner
  4. BetterNow, Jesper Juul Jensen
  5. ControlShift Labs, Nathan Woodhull
  6. Forward Action, Alex Lloyd
  7. Dancing Fox, Brian Fitzgerald
  8. Hands Up, Ben Clowney
  9. The Shop, Sam Jeffers
  10. Rachel Collinson, Transformational Index
  11. Julius Honnor and Laura Robertson, Contentious
  12. campaignfilm, Andrew Davies
  13. Eugene Flynn, 54Degrees
20:00 Dinner (Dining room)
21:00+ Keble College Pub

Thu Mar 23

Campaigning Forum 2017 Day Two

Time Summary
07:30 A morning walk or run for early risers in beautiful Oxford or Oxford University Parks. Meet at Keble College main reception
08:00 Participants in on-site accommodation: Breakfast & registration & discussion (dining room)
08:45 Participants in off-site accommodation: registration, coffee/tea, informal discussions
09:00 Day two agenda review, pulse check and agenda setting
09:30 Peer Presentations
  • Beyond the echo chamber: Using social media to engage with target audiences Craig Dwyer, Yes Equality Campaign/ Social Change Initiative
  • Which nonprofits are exceeding digital expectations? Keira Roth, Engaging Networks
  • Campaign accelerator: a new approach to campaign planning Michael Silberman, MobLab
  • Young working Britain: collective action for the Brexit generation Ali Torabi, TUC
  • Engaging people with differing views: practising difficult conversations- workshop  Delyth Jewell, Citizens Advice (NB This session will run through to 11.15, and is repeated from Day 1)
10:15 Open Space knowledge exchange C
11:15 Coffee/tea break
11:45

Plenary speaker (Room: O'Reilly Theatre)

12:30 Lunch (dining room)
13:30 Open Space knowledge exchange D
14:30 Teach In: share skills or knowledge with others.
  • Writing the Unthinkable - a Technique for Extracting Compelling Stories from Your Organisation (and Also From Your Own Brain!) Jean O'Brien, Dochas/Irish Charity Lab
  • CRM clinic - sort out your supporter engagement and data woes Branislava Milosevic, Digital Leadership
  • Influencing corporate targets - workshop Rosie McKearney, Age UK
  • Content strategy for campaigners Julius Honnor and Laura Robertson, Contentious
  • Could your name go here? More presentations to be added as participants come forward.
15:45 Coffee/tea break
16:15 Ignite Talks
  • Changing the law through cross-party campaigning - an insider view Delyth Jewell, Citizens Advice
  • Some tools for breaking down 'the public' audience Andrew Davies
  • #OrigamiMigration Lindsay Smith, WWF UK
  • Free help for your campaign Simon Williams, Cardiff University
  • Campaigning: not just for millennials Mary Milne, Traidcraft
  • How digitally mature is the UK charity sector? Branislava Milosevic, Digital Leadership
  • I signed up to 100 charity email lists, and this is what happened next... Glyn Thomas

Closing Session (Room: O'Reilly Theatre)

17:30 Event formally ends
19:00+ Dinner and drinks in Oxford: Self-organised for those staying around

How the agenda works

Many times when you reflect on the conference you realise that the best bits were chatting to people during the coffee break or in a pub. So at Campaigning Forum, slots (time and room) are provided to have your own discussions with other people at the conference without feeling that you are missing scheduled sessions. In fact, that is the majority of the event. Its called open space (see the methodology).

2017 Participants

Campaigning Forum History

Campaigning Forum started as the eCampaigning Forum (ECF) event in 2002 organised by Duane Raymond, then Oxfam's eCampaigning Manager. It evolved a highly anticipated and influential annual event plus a dynamic and highly active ECF global community that grows daily and has inspired similar events around the world like ECF Europe in Berlin, re:campaign in Berlin, Fwd in Australia and Camp15 in The Netherlands

Over the last decade, digital has shifted from a specialist role and an essential tool in campaigning and organisations. Campaigning Forum has constantly been ahead of this shift, and in 2016 is organised around key aspects of modern organisations: digital leadership, campaigning, fundraising, volunteering, media engagement and policy research and looking to the emerging trends. The aim is to bring together increasing diverse participants who share broadly similar goals around improving our world and connect them, help them learn from one another and inspire them to think beyond their current practices, roles and plans.

by Duane Raymond published Dec 27, 2015,