Making Campaigning Count...
Advice, support and training for campaigning (advocacy) organisations on best practice e-campaigning.
News, Updates and Insights
A New Tool for an Old Art
eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.
Split-Testing: Are yours statistically valid?
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.
Benchmarking: What is it?
Benchmarking is comparing similar activities. Yet many confuse it with evaluating. Here I hope to clarify it before the 2009 eCampaigning Review is launched on 13 Oct 2009.
64ForSuu.org: Launching a New Campaign in 6 Days
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Funding eCampaigning in Kenya
Tonee Ndungu shared with the 2009 eCampaigning Forum how he and his team are engaging and educating youth in Kenya. Now he is back in Kenya and asked for advice to get funding to continue the work - and Patrick of Action Medical Research took up his call and 19 hours later...
Ten campaigns had wins today
The media and most bloggers are making a big issue out of Obama being the first 'African American' US President. When I wasn't swept up with the symbolism of the day, I was thinking if it had any relevance to campaigning. My conclusion: yes.
What will help YOU through 2009?
Recession. Budget cuts. Redundancies. I'm hearing about lots of turmoil in campaigning organisations. The irony of the times is that the worse the economy gets the MORE campaigning is needed. So with all that is going on, what e-campaigning support do YOU need in 2009?
Planning for Success: Change.gov
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Obama's Win and the Power of Networking
Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking.
Donating IS a campaigning action
The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action.
In My Name launch
In My Name is a new global public campaign by GCAP leading up the the annual "Stand Up Speak Out" day of action to end poverty.
eCampaigning training series launched
The long awaited eCampaigning training series is finally here. From what I can tell, it is the most comprehensive eCampaigning training series anywhere.
Behind the scenes of the redesign
I have just launched FairSay re-designed website. In doing so, I tried to apply all the relevant e-campaigning best practices and thought others (you) might be interested in what went on behind the scenes.
Future gazing: online trends for campaigning organisations
What are the key external trends which will affect the work of campaigning and advocacy organisations in the next three to five years?
Making the most of video for human rights: some practical tips
Video can be a very powerful tool for change, and cheaper and simpler technology means that creating video is far more accessible. Here are some tips on making sure that the video you produce has the greatest impact.
What's happening in campaigning and the Internet
eCampaigning might not be new - I've been working in this field for nine years now - but the last two years have seen two important breakthroughs. More non-profits are moving into campaigning, and the Internet has gone mainstream.
Activism around an election: Australia 2007
GetUp forms part of the new generation of activist communities, including MoveOn in the US and Avaaz globally, which are making the most of new technologies to enable people to take action on a range of progressive issues. Here's how GetUp mobilised Australians in the run up to the 2007 General election.
Launching a campaign online: STAND UP for Tiny Lives
AMR's STAND UP for Tiny Lives campaign has used the Internet to gather information and experiences from people affected by premature birth, as well as to recruit and mobilise campaign support.
Case study: reaching a new audience "I'm not disposable" chopsticks
The billions of pairs of disposable chopsticks thrown away each year in China provided an accessible way in to environmental issues for a new audience.
Gathering campaign information online: Woods under Threat
Online interfaces and mapping tools have allowed supporters to feed in local knowledge of woods under threat and ancient trees, two of the Woodland Trust's campaigns.
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